Studio
factory105
Studio
fabrica105
sweated
money
By Track&Field
PROJECT CONTEXT
the brand was looking for
a way that could engage more consumers/users to buy their products known for the high price
MAIN HYPOTHESIS
if there was a way
to buy these products
in a way that didn't rely solely on of money, the engagement would grow
Photo: Track&Field (Disclosure)
HOW WE GET THERE
I mapped different types of personas, ran interviews with these users and validated some hypotheses.
more than engaging users, we changed
life styles.
Photo: pexels.com
CREATIVE CONCEPT
"sweated money"
is the platform with gamification that changes
km of running for clothes and accessories from the track&field brand
TOOLS AND RESOURCES
I developed wireframes to guide the app's architecture
and help understand
the business
version mvp
In this version, we literally took to the streets with one more app simple to test both design and functionality. Our main objective was to validate our business hypotheses and understand if gasify the company's sales operation was the way...
Photo: unsplash.com
test results with the mvp
1. Adjustments in actions to exchange km for products (increase in contrast)
2. Bugs in the device application Android
3. Adjustments to success metrics
4. Design review in general
NEW RELEASES
the project was revised and
I chose to update the design
as a whole, giving a cleaner air
and objective for the interface
in general
The changes were part of an alignment of the brand with partners external.
SWEATED MONEY 2.0
lessons learned
Due to a certain urgency, some validations were left to be completed in the development stage and this ended up generating some rework.
​
Dealing with the anxiety of the business team is never easy but among so many positive numbers, the whole thing was worth it.
​
​
Photo: pexels.com
"Usability is about people
and how they understand and use things, it's not about technology."
Steve Krug
Results
• The results were seen in the lack of need for the training carried out in the previous version;
• Increased number of new users on the platform, generating great engagement between Track & Field and its audience.
• In addition, they choose sedentary people to play sports such as running and invite them to buy new clothes to keep running, but without the need to use the money to get them. This is a hard earned money concept.
