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In this model, we guide and lead multidisciplinary teams through a structured process of innovation and problem solving, conducted over 4/5 days , prioritizing deliveries and building value from the MVP onwards.

“Brainstorming, ironically, is a structured way of breaking away from structure. It takes practice."
Tim Brown, IDEO

Our ideation sessions are organized to take place over 4 days, each of which is dedicated to one stage of this process:

Wireframe apresentado sobre um papel e uma mao por cima

Day 4


We test prototyped ideas and validate our solution

Designer escrevendo em post-its

Day 3


​The best part of the week, where we put things into practice.

Pessoas sentadas à mesa em reunião presencial

Day 2


​Here we discuss and vote on the best hypotheses that will define our problem

Menina de pé apresentando conteúdos na parede

Day 1


It's time to put everything we know about the problem on the table

Equipe de profissionais reunidos em uma sala de reunião

Day 5


Final discussions and prioritization of subsequent steps

61% of entrepreneurs in Brazil do not have a defined plan

Source: Sebrae/SP

58% of non-Brazilian entrepreneurs do not know what problem they are solving.

Source: Sebrae/SP

91% of entrepreneurs do not seek information about their competitors.

Source: Sebrae/SP

Why investing in an Ideation Workshop is important for your operation


• Innovative solutions

• Customer understanding

• Interdisciplinary collaboration

• Rapid iteration and prototyping

• Risk reduction

• Employee engagement

• Strategic alignment

Ícones desenhados em fundo preto
Designer desenhando interface sobre um papel

No Delivery

• Specific technical experiences

• In-depth market knowledge

• Executive decision making

• Practical implementation

• Definitive and final solutions

What an ideation session delivers and what it doesn’t deliver



Do you have a complex problem and would like help to make your product or service a success story? Fill out the form below and we will get back to you as soon as possible.
See you soon!

Av. Dr. Gentil de Moura, 114
Conj. 1613 - Ipiranga, São Paulo

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This is where we want to see you among so many brands and companies


We are the resource you and your company need to leverage your business and deliver value to your customers, using product development and design thinking methodologies.

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