Studio
factory105
Studio
fabrica105
o livro da marca globo
Photo: Disclosure (Rede Globo)
PROJECT CONTEXT
the project was aimed
at to be put on the air in celebration of the anniversary
of the broadcaster, as well as the new positioning of the
brand : "1 million of some"
MAIN HYPOTHESIS
the relations with the service providers would be more interesting if we gained time and detail in the information. less call
and much more action
Video loop: Disclosure (Rede Globo)
HOW WE GET THERE
some dynamics were applied sprint design to gather project data to define the problems we should solve
Video loop: Disclosure (Rede Globo)
design &
art direction
responsive design
Even though it's not the focus of the project, a priori, the possibility of a vision on mobile devices, was considered since
the beginning and very well received by the internal marketing team.
Image: Example art direction for illustrations using 3D technique
LESSONS LEARNED
the form depends on the function
and vice versa. when we think about a product, we need to think about its technical limitations. it seems boring, but it is fundamental and avoided increase in development and production cost.
Results
• Project delivered on time.
According to the client, this would not be possible.
but it's because I didn't know the methodologies applied to this type of project.
• Impeccable visual quality from the web platform to the videos produced for the launch of the new brand positioning: "1 million ones"
• The birthday party went as planned: with the project delivered and a lot of good things to celebrate.
